#Hashtags has been consistently used for the last few years. People enjoy making up interesting or funny hashtags. Shadi Rahimi, deputy producer of engagement for Al-Jazeera’s AJ+, mentions that many journalists prevent from using contentious hashtags. Rahimi also brings up a point that tweeting simple hashtags gets more engagement than hashtags with superfluous word. Twitter has offered a feature to help advertiser to track their products efficiently.
Not only journalists are not long hastags lover but also customers.
Tags do not actually gain more engagement on promoting. Customer wants to have as least as possible distractive words while they’re reading message. I believe we have had same experience on reading long tags like #theplacethatbringusalive. People treat it as a shortcut to become a powerful influencer or gain more engagements or followers.
Tags are still useful and popular if we can use them properly.